Culture & Society: The New Spider-Man habla Español?

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According to Latina.com, Marvel Comics is gearing up to debut a new character, replacing Peter Parker as Spider-Man. Miles Morales, an Afro-Latino teen, is helmed to take over in the role of the arachnid super hero as part of the Marvel Ultimate Spider-Man series September relaunch.

Marvel’s Editor-in-Chief Alex Alonso shared insight on the New York City teen hero in a broader context. “What you have is a Spider-Man for the 21st century who's reflective of our culture and diversity,” he said. “We think that readers will fall in love with Miles Morales the same way they fell in love with Peter Parker.” (excerpt from Latina.com)

I am not a comic fan, never really read them growing up and was only marginally entertained by the Hollywood renditions on the big screen. But this is still an interesting choice, especially considering race relations in the comic world. So what do you all think? Are you excited to see this new character? Do you agree that it reflects diversity in our culture or is it a gimmick?